Magazine launch – for Ms T

Electional astrology is ‘the art of the possible’ – i.e. choosing the perfect moment to launch a particular project or event so as to give it the best chance of success. The idea is that the chart of the launch moment should symbolically reflect the nature and goals of the project as well as those of the person(s) responsible for it.

The following chart has been elected by Ms T for the launch of her new magazine, the remit of which is to provide effective and practical advice to authors of children’s fiction.

9 August 2017T launch

07:25 BST

Oxford, UK

  1. Of prime significance is the placement of the Moon, which plays a dominant role in electional astrology not the least because it the fastest moving planet in the chart and hence, key to timing. In this chart, the Moon is in Pisces, conjunct Neptune – giving a ‘double dose’ of creativity – as Liz Greene reminds us (The Astrological Neptune) – Neptune is closely associated with artists because it is the ‘stuff of the imagination’ – it is the ‘ability to make something out of nothing’ – something that is fanciful and magical – something that is divinely inspired. Sounds good for children’s fiction, doesn’t it?
  2. Beware, however – Neptune also is also associated with loss, delay, and deceit – so Ms T must take care with any small print and not lose heart if/when the going gets tough – the point is to use this Neptunian/Piscean energy as positively as possible – i.e. artistic endeavour and not get caught out with the negative stuff. In this respect, it’s a good thing that Ms T has a goodly dose of Piscean energy (Sun, Venus, and Saturn in Pisces trine Neptune) in her own natal chart. Hence Ms T is no stranger to the illusive energy of Neptune/Pisces– she definitely has what it takes to use this energy to her advantage!
  3. The Moon is strong in the 7th house (angular and ‘other’ people’). This gives it power to manifest its goals in the material world. That the Moon also makes an aspect to the chart’s Ascendant (4 Virgo 02), is good. The Ascendant gives the overall flavour and with Virgo rising, this means attention to detail and practicality/usefulness).  Add the Moon in Pisces, and enhanced creativity also becomes an essential part of this magazine. It would have been nice for a new venture like this one to commence on a New Moon – or at least a waxing moon – however, for a variety of reasons this was not possible – so, fingers crossed & hope for the best.9h6euWuIRKqJUi6lcWKA_wfc
  4. Because the 3rd house would naturally govern magazines (communications/circulars), we would normally want the ruler of that house (in this case, Mars) to make an easy (trine or sextile) aspect to the Moon.  This also was not possible for a number of reasons. The good news, however, is that any hard aspects (i.e. square or opposition) from the Moon – to a ‘malefic’ like Mars would be harmful – so must be avoided at all costs – and this we have managed to do.
  5. But note that Mars does make a close conjunction with the Sun – whether or not this works out OK remains to be seen. Many planets do not do at all well ‘under the beams’ (i.e. too close) of the Sun. Fingers crossed that Mars can manage! I think that it can do. Both Mars and the Sun function best in fire signs and, after all, Leo is ruled by the Sun. Mars/Sun in Leo lend an assertive, highly motivated air to the project (and its leader) although hopefully, such assertiveness will not be abrasive – as both Mars and Moon are ‘hidden’ from view in the 12th house.
  6. If this were primarily a money-making venture, we’d want the ruler of the 2nd house (in this case Mercury) to be as strong as possible. Ms T has said that while she’d like to make a profit, her goal is not to ‘get rich quick’. This is good because although Mercury is strong in Virgo and effective re: manifesting goals, it does make an opposition to Neptune – and so again – CAUTION – unreality and illusion (Neptune) as to finances of the project are a possibility. Here the problem would be more of a slow but steady drain (Neptune) rather than a big blow-up – so Ms T must  keep a constant eye on finances re: cost/benefit analysis.

Electional Astrology & the launch date of my new astrological coaching practice

Electional astrology is the art of choosing the ideal moment for a particular project or event; it focuses on a point of no return, a time of commitment from which I am unlikely to turn back.

The astrologer-magician, John Dee, elected the chart for Queen Elizabeth I’s coronation as well as the timing of the sailing of the Armada and we all know how well they both turned out. No chart is perfect. I understand that. But if in choosing the time to launch my new astrological coaching practice I can do half as well as Dee did, I’ll be pleased.


13th June 2017

15:00 BST

Oxford, UK


  1. Arguably, the placement of the Moon is most important factor in electional astrology – this is because she is the fastest moving planet in the chart and hence, key to issues of timing.
  2. The Moon should be angular so that she can be of maximum effect. Here the Moon is in the 4th house (angular) – strong at the very foundation or root of the chart/new coaching practice.
  3. This Moon is making an applying trine to Jupiter  – this aspect is favourable for starting new ventures as well as for dealing with influential people.
  4. After that, the Moon will make a trine to Mercury (good for work requiring ingenuity and flexibility) as well as making a trine to the Sun (also good for beginning new ventures, influencing important people, and seeking advancement).
  5. Upon reaching her trine with the Sun, the Moon will have formed Grand Trine in AIR (Sun, Moon, Jupiter). AIR = communication – i.e. the ability to stand back and dispassionately observe a situation – FANTASTIC because as I understand it, this is what coaching is all about.
  6. Modality of the angles – I’ve elected for cardinal signs (Libra/Aries on the ASC/DSC and Capricorn/Cancer on the IC/MC) – this is to get my practice up and moving as soon as possible – making the maximum impact in the shortest period of time.
  7. Strong chart ruler – with Libra rising, Venus is the chart-ruler and she is strong in Taurus, which she rules by sign and also by term. This lends a pleasing and diplomatic flavour to my practice – clients will feel welcome and fairly treated. How can that be anything other than good?
  8. Venus is Square to the Moon – traditionally this is favourable for sports and games as well as for marriage and hiring employees. I’ll be honest. There’s no connection here between that and my new coaching practice. However, it’s important that the chart ruler isn’t making any adverse aspects (especially to Saturn) which luckily, she is not. While it is true that Venus is making a Sextile to Mars (like Saturn, also a malefic), this ensures a good working relationship between me (7th house/Aries = Mars as ruler) and my clients (1st house/Libra = Venus as ruler).
  9. Jupiter on the Ascendant – adds an air of optimistic expansion to my new practice – which I figure is also good. Clients needs to see all possibilities before them before they can choose and the more positive they are about making that choice, the better that choice will likely turn out.launch and me
  10. Mercury and the Sun are both in Gemini – the zodiacal sign most associated with communication – with Mercury very strong in rulership (Gemini) – and also conjunct my own natal Moon at 13 Gemini! Note also that the Sun at 22 Gemini is conjunct my natal Jupiter (26 Gemini). Both ensuring that my personalised stamp will be on my new endeavour. Positive elements of Gemini include sharp intellect, maximum flexibility, eager and alert, excellent communicators, widely versed, sophistication with words.