This afternoon, I joined the first of four webinars where Hetty Einzig speaks on the future of coaching.

Some of the ideas expressed were music to my ears.

The primary point, from which all else flows, is that the environment in which coaches practice now is not the same as it was forty years ago. Sports-based coaching models such as T-GROW still have much to offer, but they can no longer be our end game.

Although the implementation of change remains the primary purpose of coaching, it must be accomplished on a whole new level. No longer is it enough to pander to a client’s desires for increased personal performance. As coaches, we must accept that we now have a deeper and wider social responsibility than just catering to a single individual or organisation.

While it is true that the world has always been chaotic and confusing, it is even more so today not the least because technology reinforces this 24/7. If I’m sitting in New York during a terroist attack in Paris, I can experience Paris in real time from the mobile phone footage and the concurrent tweets of others. The resulting increased levels of stress and anxiety from this sense that no place is safe, ignites the need to control my environment.

If unchecked, such an intense focus on control leads to unsustainable levels of increased reporting requirements, accountability, security checks, validations, and authoritarianism. Feelings of lack of control and the unarticulated fear stemming from it, leads to increasingly divisive thinking – we are good and you are bad and so let’s build that wall ASAP!?

Yet this is not our reality. As technology makes our world smaller and smaller, we become more and more (not less) connected with each other. Although we like to believe ourselves to be throughly independent, we are not and can not be. That old adage that no man is an island has never been more true.

The great thing about coaching is that many of our clients are themselves in positions of tremendous power; movers and shakers, the initiators of change at every level. Instead of standing by the side lines and coaching these powerful men and women on how to become even more powerful, why don’t we partner up with them so as to better a more encompassing, ultimately more important, global  game?

All very well and good, you say, and of course you’re right. Lofty ideals such as were expressed today are for the most part, well… lofty. However, I’m willing to give Hetty the benefit of the doubt at least through the next three webinars.

Stay tuned – more later.